Tuesday, June 30, 2009

Film may have found its 'Guitar Hero'
YooStar lets fans into classic scenes

YooStar, a startup company that debuted in January, is getting ready to launch a system that lets fans insert themselves into classic movie scenes and act "alongside" the movie stars for $170. In a nutshell, YooStar wants to be "Guitar Hero" for movies.
"We see this entire thing as a new revenue stream that will benefit a lot of people and a lot of studios in Hollywood," says Todd Unger, VP of marketing at YooStar.
The YooStar retail package, which hits stores in mid-August, includes a greenscreen, a high-resolution webcam (which includes dual microphones and remote control), stand and software.
Once fans have inserted themselves into a scene, they can share the clip on their own computer or upload free to a YouTubelike site hosted by YooStar, where anyone can view it.
Five studios -- Paramount, Universal, MGM, Warner Bros. and Lionsgate -- have partnered with the company, as have the National Basketball Assn. and Sesame Workshop's "Sesame Street" franchise. The package will ship with 14 clips (11 from films, one from "Sesame Street" and two "moving backgrounds," which allow users to improvise a scene).

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